GemGenève 2025
Jewelry trends to talk about this year
Switzerland once again became a magnet for the global jewelry community: GemGenève 2025 proved to be a landmark event where industry professionals gathered to share experience and inspiration.
In May 2025, Geneva became the epicenter of the world’s jewelry scene. With its established reputation as one of the industry’s most prestigious showcases, GemGenève 2025 brought together leading gemologists, collectors, jewelers, and creatives deeply rooted in the art of jewelry.
This is where the trends that shape the future of jewelry are born. We’ve gathered key insights from the event — a compass for anyone looking to stay in the know when it comes to an event of this scale and significance.
- Colored gems with personality
Sapphires in deep, vivid blues, spessartines, and paraibas – the fair revealed a strong interest toward gems with distinctive character used in many collections. Designers gravitated toward rich, nuanced palettes, where depth of color signaled rarity and value.
photo: Instagram/donatellazappieri
- Antique pieces still reign
The demand for vintage treasures remains strong. 20th-century collectible pieces were a highlight, but attention shifted away from the usual platinum-and-diamond classics to more unexpected materials like enamel, mother-of-pearl, and garnet.
photо: Instagram/GemGeneve
- Bold forms and textures
Jewelry in 2025 embraces experimentation. Asymmetric shapes, ribbed and grooved surfaces, and mixed metals created a striking visual language. The trend favors individuality and uniqueness – a fresh take on what jewelry can be.
- Craftsmanship and storytelling take center stage
Amid an oversaturated market of hype-driven jewelry, where logos often take center stage, GemGenève revealed a shift in focus – from flashy branding to the deeper stories behind the collections. Handcrafted pieces rooted in family heritage or regional tradition not only sparked interest but also evoked a desire to become part of a larger legacy.
Particularly valued were pieces made using traditional techniques such as hand filigree, stone carving, and rare enameling. Even with their elaborate designs, these works remained wearable and elegant.
photо: Instagram/Villamilanojewels
GemGenève 2025 is a major international event that brings together jewelry industry professionals, collectors, and emerging talents. Its core mission is to support independent designers, promote ethical and sustainable practices, and provide a platform for knowledge exchange, business networking, and trend forecasting. GemGenève not only unites the global jewelry community but also actively shapes the future of the industry.
