Gucci

Gucci continues to share its long-standing history of working with silk. This time, as part of the 90×90 project, a series of graffiti murals appeared on the walls of Shanghai, Milan, Miami, and New York.

Buildings were adorned with images of scarf patterns featuring reinterpretations of the brand’s iconic floral motif. The prints themselves were created by artists Everett Glenn, Yu Tsai, Robert Barry, Johnny Niche, and five other creators who reimagined Gucci’s archival themes on silk scarves.

As part of the celebration, the brand also introduced the book Gucci: The Art of Silk, which is dedicated to the history of silk scarves and their role in the development of the house.