Gucci Spring 2025 campaign
Directed and photographed by Xavier Dolan
Gucci has unveiled its spring 2025 photo and video campaign titled "Where Light Finds Us," styled by Francesca Burns and shot by acclaimed director and photographer Xavier Dolan
Xavier Dolan shared his thoughts on the message behind the campaign: a sense of joy and relief. Reflecting on the insignificance of all things in the grand scale of the universe, Dolan emphasizes the importance of finding beauty and tenderness in fleeting moments.
"Here are 60 seconds to breathe in, breathe out, see a scarf billow in the breeze, take in some dust flowing through the air, some warmth. Such alleviation, I’d say. It’s not much. But if it stays with you for a minute or so, and brings you the slightest amount of comfort, then it was all worth it."
