Jacquemus x L’Oréal!
Fashion house enters beauty industry
The brand is launching its first-ever beauty line in partnership with L’Oréal - a long-held dream for designer Simon Porte Jacquemus, who has always envisioned his brand as not just about fashion, but about beauty as well. The first products are expected to launch in approximately two years, with fragrances and other beauty categories already in development.
"When I founded Jacquemus 15 years ago, I already imagined it with perfume and cosmetics. Now, thanks to L’Oréal, that dream is becoming a reality."
L’Oréal is equally confident that Jacquemus is the perfect addition to its portfolio. "This brand is redefining modern luxury, and we’re excited to help it do the same in beauty."
The French fashion house is officially venturing into cosmetics through a long-term partnership with L’Oréal, backed by minority investments, meaning Jacquemus retains creative control while benefiting from L’Oréal’s expertise and resources.
Jacquemus beauty products will be available at high-end retail locations alongside brands like Prada and Valentino Beauty, solidifying its position in the luxury beauty market.
