L’Oréal Supports Reuse
The brand launches a global initiative
L’Oréal is launching a global initiative, #JoinTheRefillMovement, in honor of World Refill Day. The campaign involves 12 brands, including Lancôme, Kiehl’s, and L’Oréal Paris, aiming to raise awareness about the benefits of reusing packaging.
The campaign will take place worldwide, both online and offline, as well as through partnerships with retailers to promote sustainable solutions. This is part of L’Oréal's long-term strategy to reduce its environmental impact.
