Loewe Fall-Winter 2025
New campaign with Jiang Qiming
Fashion house Loewe has launched its Fall-Winter 2025 collection campaign, captured in a series of striking portraits by Arnaud Lajeunie. At the forefront is the brand’s new ambassador, Jiang Qiming, joined by actors Felix Kammerer and Raffey Cassidy.
The collection combines dense knitwear, pleated dresses with sculptural shapes, and signature leather pieces – biker jackets, bombers, and footwear. Special attention is given to accessories, with iconic bags such as the Flamenco, Amazona, and Puzzle reintroduced in updated interpretations.
The campaign also draws on the legacy of art, reflecting the influence of Josef and Anni Albers’ works in the textures and forms of the collection. In this way, Loewe continues its dialogue between fashion and craft, uniting generations and creative approaches.
