Oasis x adidas collaboration
The iconic band returns to the spotlight
Nearly 16 years after their breakup, the legendary British band Oasis is returning to the stage. The first concert of their OASIS LIVE ’25 tour will take place on July 4 in Cardiff. The lineup features the Gallagher brothers reunited, along with Gem Archer, Andy Bell, and Chris Sharrock.
To celebrate the reunion, adidas launched the “Original Forever” campaign on June 19, 2025. The campaign highlights the 30+ year connection between Oasis and adidas. It includes a 90s-inspired capsule collection, as well as a short film inspired by the band’s most iconic moments and their timeless anthem Live Forever.
Stay tuned for more on the tour and the "Original Forever" campaign.
