Ralph Lauren
Spring campaign

The Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren are unveiled against a backdrop of stables, polo fields, and countryside landscapes. The campaign highlights deep blues and crisp whites, modern silhouettes, and bold graphic patterns.
The global premiere will take place in Shanghai on April 2, followed by a pop-up store in Tokyo and an exclusive collection presentation in Dubai. The campaign will also mark the debut of "The Ralph Bag", a luxurious handbag line inspired by classic car designs.