Tennis in Tiffany style
Jewelry pop-up
For the third time, Tiffany & Co. has unveiled an immersive pop-up at the US Open, continuing its long-standing partnership with the USTA as the official maker of championship trophies. Located on Fountain Plaza, the space features a giant Tiffany Blue tennis ball as its centerpiece. Visitors can view the men’s and women’s trophies, handcrafted by the brand’s artisans in Rhode Island, as well as striking one-of-a-kind creations – a HardWear tennis racket set with diamonds and a gold tennis ball adorned with gemstones. For the first time, the pop-up features an AI-powered installation developed in collaboration with Meta, enabling guests to step into the role of a tennis star digitally. Tiffany’s presence will also extend to the court, with the house playing a central role in the award ceremonies across all tournament categories.
