Tiffany & Co. takes over the Selfridges boutique windows
Celebrating their 187th anniversary
To celebrate their 187th anniversary, Tiffany & Co. has adorned the windows of their boutique in London’s Selfridges. The space showcases works by four contemporary British artists, Damien Hirst, Rana Begum, Jason Bruges, and James Righton, displayed against a backdrop of historical exhibitions from the jewelry House’s archives.
The art installations pay homage to the brand’s iconic jewelry collections. For instance, artists Hirst and Begum drew inspiration from Elsa Peretti’s sculptural bone bracelet. In Hirst’s work, the brand’s signature blue is combined with the image of a butterfly.
You can view the installations until October 20 by visiting the Tiffany & Co. boutique at London’s Selfridges.