Welcome: How ELLE Oʻzbekiston was presented

ELLE Oʻzbekiston, an international media brand, was launched on June 7 at State Academic Bolshoi Theatre named after Alisher Navoi. The event was attended by prominent representatives of the fashion industry, influential business figures, bloggers and colleagues on the occasion to mark the official start in the country.

The flags with the letters ELLE stately evolved on the columns of the Bolshoi Theater. Black carpets, logos on the screens, bright spotlights attracted the attention of both passers-by and those driving along the main street of the city.

In the lobby, guests were welcomed by an exhibition covering ELLE’s history since its birth in 1945. After passing through it, it was worth looking into the main hall of the GABT – on the big stage under the spotlight, Dilnoza Asadova playing the cello set the musical tone of the event.

The Bolshoi Theater was transformed to receive guests: the lobby of the first floor, decorated with paintings of the four muses: dance, poetry, painting and architecture, was complemented by several photo zones and became a meeting place for the entire fashionable crowd of the city. Here congratulations fell, glasses were raised, impressions and expectations of the evening were shared.

The main program of the event was waiting on the second floor of the theater. Anticipating the presentation, the guests listened to the Opera Muzetta aria dedicated to women. It was performed by Navruza Mamarajabova with accompaniment by Zarina Shametova.

Oleg Drobot, CEO of the company, emphasized the global mission of ELLE Oʻzbekiston: to strive to inspire, support and develop women across the country in various aspects of their lives. 

The editorial team was introduced. It includes local specialists who are passionately working on creating high-quality unique content, discovering talented compatriots and developing a modern, interesting and inclusive platform for women of Uzbekistan. 

“We are excited to start a new chapter of ELLE in Uzbekistan. We want to support the country’s progress and will strive to make our contribution. With our arrival, we are ‘“opening doors in two directions”: we will show diverse Uzbekistan to the world, and Uzbekistan will see the world through us. We will do this with respect for the cultural heritage and traditions of the multinational people of the country,” – Oleg Drobot, co-founder of Gemina Publishing media company, publisher of ELLE Oʻzbekiston.

The team’s plans also include building a community, organizing events and launching the first September print issue of ELLE Oʻzbekiston. Each creator can send their work to the editorial office for review, and the best of them will appear on the pages of the magazine or digital platform with credits.