Willy Chavarria announces collaboration with Kendrick Lamar

American designer Willy Chavarria, founder of WILLY CHAVARRIA and Vice President at Calvin Klein, has announced a new collaboration with Kendrick Lamar. The exclusive capsule collection, set to drop in time for Super Bowl 2025, will feature a bomber jacket, T-shirt, athletic shorts, and hoodie

Chavarria revealed that proceeds from the collection will be donated to organizations supporting those affected by the wildfires in Los Angeles. The project also involves the National Football League (NFL) and pgLang, the creative multimedia company founded by Lamar and his longtime friend Dave Free.

"Working with Kendrick is a significant cultural moment for both of us. We each have an unwavering voice when it comes to advocating for our people," said Chavarria.

By merging Kendrick Lamar’s artistic vision with Willy Chavarria’s bold design aesthetic, the NFL proudly presents this exclusive collection, celebrating the spirit of performance and the culture surrounding it.