Alberta Ferretti announces new creative director

The fashion house Alberta Ferretti has named its new creative director – Italian designer Lorenzo Serafini. The brand will showcase its first collection under his leadership in February 2025.

In 2014, Lorenzo became the creative director of Philosophy di Lorenzo Serafini, a brand originally established in 1984 as the youthful line of Alberta Ferretti. Before joining Philosophy, Lorenzo Serafini worked at Anna Molinari, Roberto Cavalli, and Dolce & Gabbana, where he was the lead designer for the women’s line.