Pucci chooses the location for its next show

Known for its glamorous resort-style destinations, Pucci has selected Portofino as the setting for its next fashion show. While the date has been revealed, other details and the exact location remain under wraps.

“Pucci embodies a glamorous yet effortless coastal spirit, with the brand’s heritage basking in the spring sunshine,” the brand said in an interview, praising Portofino as the perfect match for its identity, describing it as “vibrant, breezy, and exuding Mediterranean dolce vita.”

Pucci also revealed that one of the stars of the fashion event will be the Marmo print, a signature marble-inspired pattern that Camilla Miceli revived in 2021 when she became the creative director of the Florentine house.