Fashion’s Formula 1

Miami Grand Prix 2025

03 May 2025
Photo: INSTAGRAM / f1

At the 2025 Miami Grand Prix, fashion brands took the spotlight, turning race weekend into a full-blown style festival. Louis Vuitton launched exclusive activations, highlighting the synergy between high fashion and high speed. Adidas, now an official sponsor of the Mercedes-AMG Petronas team, released a capsule collection inspired by Miami’s lush flora. The pieces – featuring mangrove leaf graphics – include racing jerseys, long-sleeves, jackets, and accessories.

Luxury houses are increasingly using the Miami Grand Prix as a platform to debut new collections and partner with Formula 1 teams, transforming the race into a global fashion-forward spectacle.

03 May 2025
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