Famous Coloring Techniques Invented by Aldo Coppola

From the very beginning, Aldo Coppola has been synonymous with innovation, especially in the world of hair coloring. Among his most revolutionary contributions to the beauty industry are techniques that have stood the test of time, redefining how we approach color by blending creativity, nature and elegance.

Shatush: The Art of Sun-Kissed Hair

Invented in 1991 during a photo shoot in the Maldives, Shatush is a soft, deconstructed highlightening technique designed to replicate the natural effects of the sun on hair. By vertically backcombing the hair, Aldo Coppola was able to mimic how sunlight naturally brightens strands, creating a beautifully authentic sun-kissed look.

Photo provided by the press service of Aldo Coppola

The name “Shatush” was inspired by the texture of Shatush scarves, soft, airy and fluffy, reflecting the teased texture required for this technique. Unlike traditional foil highlights, Shatush introduced a revolutionary approach: no harsh lines, only delicate, seamless gradients that emulate the gradual lightening caused by sun exposure.

This technique became legendary, giving rise to some of the most iconic looks sported by celebrities across generations. Shatush remains the only technique capable of delivering multiple shades along the same hair length. Over time, dedicated accessories have been developed under the Aldo Coppola brand to achieve different highlightening effects on the hair.

Infusion: A New Era of Natural Color

Another groundbreaking innovation is Infusion, Aldo Coppola’s coloring system that combines the natural power of plant extracts with the latest advancements in cosmetic biotechnology. Infusion is not just a coloring treatment, it’s a nurturing, transformative experience.

Photo provided by the press service of Aldo Coppola

Chosen by those seeking a 100% natural alternative to chemical dyes, Infusion delivers elegant, personalized results without compromising hair health. Unlike conventional dyes that penetrate the hair shaft, Infusion binds to the hair’s keratin, coating it without causing damage.

This makes it ideal for fragile, sensitive or damaged hair. Not only does it provide vibrant, long-lasting color, but it also protects, strengthens and enhances shine and thickness. Infusion reflects Aldo Coppola’s unwavering commitment to clean beauty, wellness and high performance, redefining what it means to color hair naturally.