H&M возвращается на неделю моды
Brand to showcase collection in London

H&M is making its return to London Fashion Week this fall, but instead of presenting a Spring/Summer 2026 line, the brand will unveil its Fall/Winter 2025 collection. Promising a non-traditional show format, the presentation will focus on striking visuals and music. Last autumn, H&M featured a 30-minute live performance by Charli XCX in Stratford during London Fashion Week.