Miley Cyrus becomes Maybelline ambassador
«Maybe she’s born with it, maybe it’s Maybelline»
Maybelline New York has officially announced Miley Cyrus as the new global face of the brand. The campaign features a reimagined version of the iconic jingle “Maybe it’s Maybelline” recorded by Cyrus herself. According to the singer, makeup is a means of self-expression and a way to convey truth without words. As a child, she used to sing the legendary slogan “Maybe she’s born with it, maybe it’s Maybelline” and imagine herself starring in the ad. “Honored to be stepping in as the new face and voice of a brand I love,” Cyrus said. The brand’s president emphasized that Cyrus “turns the iconic jingle into something raw, intimate” and powerfully reflective of this Maybelline era.
