A sign within: Why does Roberto Coin hide a ruby in every piece of jewelry?

This gesture is like a secret handshake between the artisan and the wearer. Not an overt display of status, but a quiet, deeply touching dedication. Why hide the stone instead of flaunting it like others? The answer lies in history, culture, and something even older: the eternal human urge to find symbols of protection and luck.

Italian magic at your fingertips

In 1996, Roberto Coin, already long working behind the scenes of the jewelry world, launched his own brand and immediately decided his creations would not just be beautiful; they would also be talismans. The idea to hide a ruby came from ancient legends: in olden times, rubies were believed to offer protection, health, luck, and love. In Burma (now Myanmar), where rubies were especially revered, warriors would insert tiny stones under their skin before battle, believing they’d become invincible.

Coin transformed this tradition into a modern jewelry code, one that resonated with the spirit of the '90s – a decade where status couldn’t just be bought, it had to be worn with style. In this context, subtle symbolism felt more relevant than ever.

Photo: Instagram/Roberto_coin

A secret accent

The rubies in Roberto Coin’s pieces are invisible to outsiders, usually hidden on the inner side of a ring, bracelet, or pendant. This tiny red spark isn’t meant to be shown off; it’s for you, like the silk lining of a perfectly tailored jacket – only you see it, but it makes the entire thing feel complete.

Even now, almost thirty years later, the gesture remains incredibly contemporary. In a world exhausted by excessive display, what’s hidden becomes more valued. Jewelry that whispers rather than shouts has become the new luxury. In this way, Coin is closer to today’s sensibilities than many of his flashier peers. You can easily imagine his pieces on a The Row runway, where quiet elegance reigns, or in the minimalist refinement of Bottega Veneta, where logos take a backseat to line and form.

Photo: Robertocoin.com

Fine-tuned storytelling 

Roberto Coin collections always strike a balance between timelessness and innovation. He is a master at blending ancient techniques like hand engraving or micromosaics with ultra-modern silhouettes. The Princess Flower collection evokes Florentine Renaissance gardens, Pois Moi plays with the graphic energy of the 1960s, while Venetian Princess conjures up the mystery of Venice’s masked carnivals.

And in each one of them, without exception, lies a hidden ruby – a reminder that the most precious things are often out of sight.

Photo: Instagram/Roberto_coin

Who is Roberto Coin jewelry for?

For those who choose objects with a story. For those who see fine jewelry not as a proclamation, but as a personal ritual. Roberto Coin is not just a purchase; it’s a secret you carry with you.

Many collections are available in various formats – from delicate everyday chains to complex masterpieces worthy of the red carpet. Thanks to this range, the brand is as accessible to newcomers in the world of high jewelry as it is to seasoned collectors seeking something truly unique.

Photo: Instagram/Roberto_coin

A ruby as a personal story

When you wear a Roberto Coin piece, you’re not just completing a look. You’re joining a story that spans centuries – from ancient Burmese legends to the windows of modern boutiques.

And perhaps that’s the real value of fine jewelry: not just what it looks like, but how it quietly reminds us that true beauty is always turned inward, like a ruby hidden just for you.

Roberto Coin brand is exclusively available at Majesty Jewelry and Watch Boutique. 

Address: Shakhrisabz Street, 2, Tashkent

Phone: (+998) 99-370-90-90

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