Beauty trends FW 2025 that took over New York

Runway makeup secrets

17 Feb 2025
photо: spotlight \ pamella roland

New York Fashion Week has once again set the tone for the beauty industry, introducing fresh ideas that will inspire makeup artists, celebrities, and fashionistas in the months ahead. This season, makeup has become a true playground for experimentation, ranging from timeless classics in flawless execution to bold, artistic creations reminiscent of contemporary gallery pieces. Designers and makeup artists have proven that there are no limits, allowing everyone to find a trend that resonates with them, whether subtle enhancements for a natural look or daring, graphic accents. Let’s break down the biggest trends and see just how easy they are to recreate in everyday life.

Boundless creativity

One of the most striking trends for Fall-Winter 2025 is the bold experimentation with color and texture. Multicolored eyeliner, contrasting eyeshadows, and glittered brows dominated the runways and became instant favorites among makeup artists. This futuristic aesthetic feels fresh yet requires precision in execution. For an effortless adaptation into daily wear, opt for a white liner to create delicate, refined flicks, and use a clear setting gel to apply glitter subtly to the brows.

photо: spotlight \ 5000

фото: spotlight \ Mohapatra

Natural lashes

For Fall-Winter 2025, makeup artists have brought back voluminous, eye-catching lashes as the focal point of beauty looks. Perfectly curled and lengthened, they create a doll-like effect with a touch of mystery. This trend is easy to embrace by using a lengthening mascara and a lash curler. For added impact, apply a few individual false lashes to enhance the eyes with extra definition.

фото: spotlight \ aknvas

Timeless classics

Red lips paired with sleek black eyeliner remain an eternal symbol of elegance and confidence, and this season is no exception. The FW 2025 runways reaffirmed that this iconic combination is as relevant as ever. To master the look, choose the perfect shade of red lipstick to complement your skin tone and use a long-wearing liquid liner to craft precise, crisp lines that hold their shape throughout the day.

photo: spotlight \ pamella roland

Expressive kohl

A dramatic gaze is back in the spotlight! This season, the focus is on the waterline, enhanced with black, deep brown, or even colored kohl. This technique intensifies the eyes and works seamlessly with any look, from soft daytime makeup to sultry, smoky evening glam. For a wearable version, simply line the inner rim of your eyes and gently smudge it for a softer, more natural effect.

photo: spotlight \ kim shui

фото: spotlight \ kim shui

Delicate natural glow

The Fall-Winter 2025 season continues to embrace natural beauty but with a more polished and harmonious approach. One of the most effortless and flattering trends is matching blush to lipstick, creating a cohesive, fresh-faced look. To achieve this, opt for cream-based products in the same shade and blend them gently onto the cheeks and lips, resulting in a healthy, radiant glow.

photo: spotlight \ kallmeyer

photo: spotlight \ Carolina Herrera

 

17 Feb 2025
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