Damiani 100 X 100 Italiani exhibition
A century in the history of fine jewelry
Damiani is celebrating its centennial anniversary, founded in 1924 in Valenza, Italy, a city known as one of the world's jewelry capitals. Its founder, Enrico Grassi Damiani, became renowned for crafting exquisite jewelry pieces adorned with precious gemstones that quickly gained admiration among Italy’s elite.
Photo: INSTAGRAM/DAMIANIOFFICIAL
In 2024, Damiani marked this significant milestone with a special exhibition titled Damiani 100 X 100 Italiani, woven around five core Italian values: family, represented by the Damiani family; craftsmanship, embodied in the Mimosa collection; creativity, reflected in the Margherita collection; history, honored through the Belle Époque collection; and passion, captured in the Fantasy Cut collection. The exhibition was not just a retrospective of the brand’s legacy but an immersive journey into the world of luxury, heritage, and boundless inspiration. It also served as a cultural initiative showcasing the brand’s historical and artistic contributions.
Photo: INSTAGRAM/DAMIANIOFFICIAL
One of the exhibition’s most dazzling highlights was the array of precious gemstones used in crafting Damiani’s masterpieces. The showcased gems were not mere decorative elements but extraordinary creations of nature sourced from the farthest corners of the globe. True to its legacy, Damiani continues to work exclusively with top-tier materials, employing cutting-edge technologies to perfect the art of gemstone cutting and setting.
Photo: INSTAGRAM/DAMIANIOFFICIAL
Particular emphasis was placed on rare emeralds and exceptional diamonds, whose intricate craftsmanship demands unparalleled skill and advanced technology. These gemstones were selected not only for their exceptional quality but also for their historical significance, as many have endured through centuries and once adorned royal collections.
Photo: DAMIANI.com
Among the most striking exhibits was a red diamond, a gem of extraordinary rarity and immense value in the world of fine jewelry, prized for its deep hue and unmatched brilliance. The inclusion of this gemstone in Damiani’s collection was a momentous occasion, drawing the attention of collectors and connoisseurs alike.
Photo: INSTAGRAM/DAMIANIOFFICIAL
Master artisans from Damiani offered a glimpse into the intricate process of creating jewelry, where each stone becomes more than an adornment, it becomes part of a timeless narrative. The centennial celebration took place at iconic venues around the world, including Gallerie d’Italia in Milan, NOUDIT Ikseon Exhibition Center in Seoul, the Four Seasons Hotel in Hong Kong, Damiani Ginza in Tokyo, and the Mandarin Oriental in Dubai.
Photo: INSTAGRAM/DAMIANIOFFICIAL
Damiani 100 X 100 Italiani stands as a tribute to a century of artistry, excellence, and Italian cultural heritage. The brand, synonymous with style and elegance, masterfully intertwines tradition with modern innovation, presenting jewelry creations that continue to inspire and captivate future generations.
The brand is exclusively available at Majesty Jewelry and Watch Boutique.
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