Dior opens pop-up store in Vietnam
The store is located at the Four Seasons Hotel
The French fashion house Dior has launched a pop-up store at the heart of the Four Seasons hotel in Da Nang, Vietnam. The space showcases Maria Grazia Chiuri’s Dioriviera collection, and the brand has also decorated the hotel’s beach club.
The iconic sun symbol adorns the beach club’s pool and the walls of the pop-up store. The area is decorated with life-sized statues of lions made from seashells. The store is further embellished with the brand’s familiar Toile de Jouy Soleil motif in coral tones.
Dior’s pop-up spaces are also open in Los Angeles, Capri, Sicily, Xiamen, and other locations.
