Makeup in Uzbekistan is a fusion of Eastern artistry and contemporary style, making it timelessly relevant. Its primary characteristic is enhancing the expressiveness of the eyes, creating depth and allure. Other unique elements include well-defined eyebrows, thick hair, and flawless skin. There is no place for excess – makeup in Uzbekistan serves to highlight natural beauty, adding even more charm. In this article, ELLE O‘zbekiston  explores not only current techniques but also how national elements are seamlessly adapted to modern trends.

Focus on the eyes: a captivating gaze 

In the East, eyes are considered the mirror of the soul, which is why they have traditionally been given special attention. In the past, Uzbek women used surma (kohl) to enhance their eyes, which not only intensified their natural color but also had health benefits – protecting against dust, cleansing impurities, and stimulating lash growth. Today, this ancient tradition has evolved, and eyeliner has taken its place. The almond-shaped eyes of Uzbek women pair beautifully with elongated eyeliner styles and warm-toned eyeshadows, evoking the hues of the desert. 

photо: Abdul Basit

Hair, brows, and lashes: a natural density 

Not long ago, henna and basma were staples in every Uzbek woman’s beauty arsenal, known for their natural composition and strengthening properties. Even today, many households grow usma, a traditional herbal remedy used for stimulating hair growth and deepening color. Full, naturally shaped brows have long been associated with wisdom and femininity. Modern beauty techniques have evolved, replacing ancient methods with salon treatments like brow lamination, lash extensions, and powder brows. For home routines, brow gels and lash curlers have become essential. The rigid, structured brow styles of the past have been replaced by a preference for soft volume and effortless natural beauty. However, long, thick, and healthy hair remains an enduring symbol of Eastern beauty.

photо: Abdul Basit

Flawless skin: a natural glow

Uzbek makeup has always emphasized minimalism and refinement, with a strong focus on skin care. Traditional beauty treatments included homemade masks made from milk, rice, fruits, and herbs. Sesame oil, rich in vitamins and antioxidants, was particularly valued for maintaining youthful, radiant skin. Today, skincare has become more accessible, incorporating these beneficial ingredients into modern creams and serums. The glass skin trend, characterized by dewy, luminous skin, is a modernized version of this traditional beauty ideal. To achieve it, use a light BB cream, cream blush, and liquid highlighter for a fresh, radiant look.

photо: Abdul Basit

Nowadays, this distinctive Eastern-inspired makeup look has captivated leading makeup artists worldwide, as its natural elegance and expressive charm perfectly align with contemporary beauty trends. Traditional elements have seamlessly integrated into modern cosmetics, enhancing the unparalleled national aesthetic. If you dream of looking like the heroine of an Eastern fairytale, follow these beauty secrets and remember, that natural beauty is always in style!