Glowtouring: a new beauty trend
Achieving a natural radiant glow
What could be better than naturally glowing skin? Inspired by beauty bloggers and runway shows, we’re seeing a shift toward glowing skin replacing bold, heavy makeup.
Glowing skin makeup enhances natural beauty and creates a fresh, luminous effect thanks to light-reflecting particles. This trend has gained massive popularity among celebrities like Hailey Bieber, Bella Hadid, and Rosie Huntington-Whiteley, who have been spotted sporting this look both on the red carpet and in their everyday lives.
Glowtouring is all about highlighting natural beauty, and it’s a technique that anyone can easily recreate. To achieve this glowing makeup look, you’ll need creamy textures with hydrating properties. Start by prepping your skin: hydration is key to ensure that all subsequent products glide on smoothly and blend effortlessly. A pearl-effect primer is a great addition, as it will help maintain the radiance throughout the day.
For the base, use a lightweight foundation or a BB cream with a radiant finish. Next, spot-conceal any minor imperfections with your usual concealer. Glowtouring calls for a soft, natural look, so stick to neutral shades, soft pinks or peach tones work best. Creamy products can be applied universally to the eyelids, cheeks, and lips.
Contour lightly with a bronzer, applying it gently to the cheekbones to enhance facial definition. The star product of this makeup is a highlighter, which helps create that perfect glow. Apply it to the high points of your face: eyelids, cheekbones, the bridge of the nose, and the corners of the lips. Instead of false lashes, opt for volumizing mascara to keep the look natural. A light lip gloss or a “glass-like” finish will add freshness to the entire look. The final touch is a shimmer-infused setting spray, which will not only lock in your makeup but also enhance the glow.
This type of makeup is perfect for any occasion, whether it’s a casual meetup or an evening event. The glossy finish creates a “dewy skin” effect, visually plumps the lips, and keeps the skin feeling comfortably hydrated all day. Glowtouring, the leading beauty trend of 2024, has earned its place in the spotlight and promises to remain relevant for a long time.