On the Mariotto Modeling Management Runway — A Styled Azamat Somatov Collection at VOHA by NRG-BI.
On September 11, VOHA by NRG-BI residential complex will host the debut show by Mariotto Modeling Management, a project bringing together fashion, styling, architecture, and a new generation of models. The show will take place in an open-air format on the grounds of the premium VOHA residential complex.
The runway will feature pieces by designer Azamat Somatov, known for his work in menswear. This time, however, the designer’s familiar aesthetic will be presented to the audience in an entirely new interpretation.
A special place within the concept is given to the work of stylist Lolita Zhuravleva, who reinterprets menswear looks through accessories, textures, colors, proportions, and styling combinations. Through her vision, the familiar aesthetic of the collection is revealed from a different perspective, taking on a new visual expression.
For the first time, the designer’s masculine suits, traditionally presented on male models, will appear on the runway worn by female models. Styling becomes the connecting element between the designer’s distinctive masculine aesthetic and the fluidity of the female form, allowing familiar silhouettes, details, and combinations to be viewed through a new lens.
At the same time, the main focus of the project will be not only the collection itself, but also the people who will present it on the runway.
Mariotto Modeling Management will introduce a new generation of models to the audience, bringing together experienced agency professionals and new faces in a single show. For emerging models, this will be an opportunity to step onto a professional runway for the first time, work as part of a team with a designer and stylist, and present themselves to representatives of the fashion industry.
In this way, the runway will become a meeting place for established professional models and those who are only beginning their journey. This combination makes it possible to showcase not only the aesthetic of the collection, but also the development of a new generation of models, for whom the professional environment becomes part of their education and further career growth.
The show will also feature graduates of Mariotto Modeling Academy, the first modeling academy in Uzbekistan to train models according to European standards. For the graduates, this show will become a professional graduation event and their first major public debut.
The event, including the direction and production of the show, is organized by the Creative Community team led by Fazliddin Anvarov and Laziza Haydarova, who are also the founders of the Mariotto projects. Creative Community is behind major fashion projects and original runway shows by local designers, distinguished by an individual style, unconventional solutions, and a distinctive visual approach.
The VOHA by NRG-BI location itself will also become a separate part of the concept. The contemporary premium residential complex combines architecture with natural elements. A canal running alongside the complex, green areas planted with trees from Italy, and a secluded atmosphere create a harmonious space within the urban environment.
