Ocean aesthetics in 2025 jewelry collections
How the sea has once again captured designers' hearts

The marine theme is back at the top – but this time, it's not about touristy shell necklaces on string, but refined jewelry worthy of the runway. Summer 2025 breathes ocean air, and jewelry brands are confidently embracing this refreshing trend.
The return of ocean-inspired design
In 2025, ocean aesthetics have become one of the leading trends in jewelry fashion. Designers are diving deep for inspiration, creating pieces that evoke shells, pearls, coral, and starfish. This
Collection highlights
- Tiffany & Co. – Blue Book 2025: Sea of Wonder: The iconic American brand unveiled a marine-inspired collection featuring pearls, diamonds, and colored gemstones that reflect the shades of the sea. The collection includes pieces shaped like starfish, coral, and shells, showcasing expert craftsmanship and innovative design.

photo: Instagram/ Tiffanyandco
- Pandora – Summer 2025 Collection: Pandora released a collection inspired by nature and oceanic motifs, featuring pearls and marine elements. With charms, bracelets, and earrings that capture the beauty of the ocean and summer spirit.
photo: Instagram/ TheOfficialPandora
- Swarovski – Idyllia Collection: The Austrian brand presented its ocean-themed collection using crystals and pearls. The line includes jewelry in the shapes of starfish, seashells, and seahorses, highlighting meticulous craftsmanship and attention to detail.
фото: Photo: Instagram/ Swarovski
Why it’s relevant
Marine-inspired jewelry symbolizes not just natural beauty but also a commitment to sustainability. Many brands are using eco-friendly materials and supporting ocean conservation initiatives. This trend reflects a broader cultural desire to reconnect with nature and protect the environment.
The marine aesthetic in the 2025 jewelry collections carries a deeper meaning beyond mere fashion – it embodies humanity’s longing for nature, harmony, and sustainability. Perhaps now, as the world faces environmental challenges, ocean-inspired jewelry reminds us of the importance of caring for our planet.