Paris Fashion Week 2025: main beauty trends

Sophistication, softness, and bold statements

13 Mar 2025
photo: spotlight \ Isabel Marant

Once again, Paris has reaffirmed its status as the fashion capital of the world, unveiling exquisite beauty looks at Paris Fashion Week 2025. This season, designers focused on natural beauty, while still embracing creative and expressive details. What makeup trends will define the upcoming season? Let’s break down the key looks straight from the runways.

Natural lips 

Soft nude shades made a comeback on the runways of Coperni and Saint Laurent. The key idea? Enhancing natural beauty without overpowering accents. Glosses and hydrating balms have replaced heavy lipsticks, creating an effortlessly fresh and polished effect. This trend highlights subtle elegance and works for any occasion, whether it’s a casual day out or an evening event.

photо: spotlight \ Saint Laurent

To achieve this look, makeup artists recommend using tinted balms with moisturizing ingredients that provide a hint of shimmer and a plump effect. Sheer lipsticks in peach and rose tones also help create that desirable natural effect.

photо: spotlight \ Coperni

Dark lips 

If nudes aren’t for you, deep wine, plum, and chocolate tones stole the spotlight at Zomer and Off White. This trend evokes gothic influences but in a more sophisticated and modern interpretation. Glossy finishes add a dramatic touch, while matte textures exude mystery and refinement.

photo: spotlight \ Off White

Dark lips make a bold statement, drawing instant attention, which is why balance is key when incorporating this trend into your makeup look. Designers suggest pairing deep, dramatic shades with a natural eye look and flawless skin for a modern, sophisticated finish. To enhance longevity, line your lips with a matching lip pencil before applying lipstick, and set the color with a light dusting of translucent powder or a setting spray for a smudge-proof effect.

photо: spotlight \ Zomer

Cat eyes: statement eyeliner and smoky lids 

Bold graphic eyeliner and sultry smoky eyes became statement looks at Chanel, Rabanne and Chanel. Smoky shadows add mystery and drama, while oversized cat-eye wings create a striking, rebellious effect. This trend is perfect for adding an edge to any look.

photо: spotlight \ Rabanne

Bold eyeliner and smoky eyes appeared in a variety of interpretations, ranging from classic black tones to experimental pops of color. To recreate the look, opt for a soft pencil or creamy eyeshadow, blending it with a brush to achieve a diffused, sultry effect. For maximum effect, enhance the eyes with voluminous mascara or false lashes, adding depth and intensity to the gaze.

photо: spotlight \ Chanel

Luminous skin 

Dewy, hydrated, and radiant skin was the star of the season in collections from Stella McCartney and Courreges. The coveted "glass skin" effect was achieved through lightweight foundations, highlighters, and hydrating serums. This makeup style enhances freshness and natural beauty, complementing both minimalistic and dramatic looks.

photо: spotlight \ Stella Mccartney

To perfect this trend, skincare is key – hydrating masks, hyaluronic acid serums, and nourishing creams serve as the ideal base. Makeup artists suggest skipping heavy matte foundations in favor of lightweight tints and dewy-finish creams.

photо: spotlight \ Courreges

Bleaches brows 

An avant-garde trend that’s gaining traction – lightened or completely bleached brows dominated the runways of Balmain, Nina Ricci, and Ottolinger. This technique softens facial features and creates a futuristic yet delicate aesthetic. It’s an eye-catching beauty experiment that guarantees instant high-fashion appeal.

фото: spotlight \ Victoria Beckham

To embrace the trend, you can use a lightening brow gel or specialized dyes to soften the natural shade of your brows. This technique enhances the graphic nature of eye makeup and adds a futuristic touch to any look. However, if you're not ready for a dramatic change, you can simply mute the color with a light brow pencil or powder.

photo: spotlight \ Elie Saab

Creative eyeliner 

Makeup this season turned into a canvas for artistic expression. Vibrant eyeliner, delicate thread-like strokes, and geometric lines took over the runways of Kiko Kostadinov and Ganni. This trend proves that in beauty, there are no rules – only limitless possibilities for creativity.

photо: spotlight \ Kiko Kostadinov

From neon hues and metallic accents to pastel details, designers showcased how a simple flick of liner can transform an entire look. To try this trend, use colorful liquid liners or highly pigmented eyeshadows, and experiment with shapes and layering different shades. If you prefer a more subtle approach, add a pop of color in the inner corners of the eyes or trace a fine line along the lash line.

photо: spotlight \ Ganni

This season proved that beauty is about both subtle elegance and daring expression. From glowing skin and natural lips to bold eyeliners and statement brows, these trends are versatile and adaptable to any personal style. Experiment with colors, textures, and shapes to discover your ideal look – after all, makeup is more than just beauty, it’s a form of art and self-expression, that inspires!

13 Mar 2025
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