HUBLOT celebrates 20 years of the Big Bang – a 21st-century watch icon
This year, Swiss watchmaker Hublot is celebrating a landmark occasion: the 20th anniversary of the Big Bang model, a timepiece that has become a true icon of 21st-century watchmaking.
When Hublot unveiled the first Big Bang in 2005, it marked a breakthrough moment. In line with its Art of Fusion philosophy – blending materials and ideas once thought incompatible – the brand combined rose gold, ceramic, rubber, and carbon fiber in a single case. This innovative construction transformed the perception of luxury watches and opened a new chapter in the industry.
Over two decades, the Big Bang has evolved into a platform for limitless experimentation with materials, shapes, and complications. From transparent sapphire to titanium and the brand’s proprietary Magic Gold alloy, from the legendary Unico movement to the innovative Meca-10, every new iteration has embodied Hublot’s drive to push boundaries.
Press Office Hublot
“The 20th anniversary of Big Bang is a tribute to the spirit of revolution at the heart of our brand,” says Julien Tornar, CEO of Hublot. “This watch became not only a defining model for Hublot, but a milestone in the development of contemporary horology.”
The 2025 anniversary set of the Big Bang underscores the brand’s commitment to innovation and aesthetic exploration. It features limited editions with traditional materials reinterpreted through a modern lens: novel alloys, new ceramic colorways, and cutting-edge advancements in in-house movement production.
Press Office Hublot
Remaining true to its Art of Fusion philosophy, the Big Bang continues to challenge conventional ideas of luxury and time. These are not just watches – they are statements of freedom, energy, and discovery.
Today, just as twenty years ago, the Big Bang is a watch for those who don’t follow trends but set them instead.
About Hublot
Founded in 1980, Hublot was the first watch brand to combine gold and rubber in a single timepiece, setting a new paradigm in the watch industry. Since the launch of the Big Bang collection in 2005, Hublot has established itself as a leader in innovative watchmaking. With its Art of Fusion philosophy, the brand continues to develop proprietary materials, in-house calibers, and creative concepts, merging cutting-edge technology with bold cultural collaborations.
