A journey into Wonderland with DoDo
As the festive season approaches, Italian jewellery brand DoDo draws inspiration from Lewis Carroll’s literary classic, reimagining the world of Alice’s Adventures in Wonderland in a jewellery collection where every character and symbol takes on a meaning of its own
The story of Alice, with her ability to embrace wonder, follow her curiosity and discover the extraordinary in the everyday, became the inspiration behind DoDo’s latest project — a spirit that closely reflects the brand’s own philosophy. The result is a limited-edition collection dedicated to Lewis Carroll’s enchanting universe and its iconic characters. The capsule brings together fine jewellery craftsmanship, imaginative storytelling and contemporary artistic interpretations.
At the heart of the project are two advent calendars — The Uncalendar and The Unbox — each offering a unique way to discover the world of Wonderland. The Uncalendar takes the form of a journey through twelve jewellery pieces inspired by the story’s most recognisable symbols. Rather than following a traditional countdown, it invites a series of unexpected discoveries, hidden meanings and little surprises. The Unbox, meanwhile, brings together four selected DoDo creations inspired by Alice’s adventures.
Photo: PR DoDo
Photo: PR DoDo
A special highlight of the collection is The Unfollowed pendant, an exclusive interpretation of the White Rabbit in an unusual pale blue shade, available exclusively through the brand’s online boutique. The literary dimension of the project is further enhanced by a special edition of Alice’s Adventures in Wonderland, created in collaboration with Puffin, the children’s publishing imprint of Penguin Random House, and featuring an introduction by DoDo.
Each piece transforms a literary character or motif into a personal message. The White Rabbit encourages us to follow our curiosity, the Key invites us to embrace new possibilities, while the Cheshire Cat becomes a symbol of smiles and light-heartedness. The Flamingo embodies a playful approach to life, the Mushroom serves as a reminder of our limitless potential, and the tea set encourages us to embrace a little madness. Alice herself represents the courage to take the first step towards the unknown.
Photo: PR DoDo
Photo: PR DoDo
Photo: PR DoDo
The collection’s visual universe is brought to life through collaborations with illustrator Linda Merad and animator Quentin Klein, both of whom have previously worked with leading international brands. Merad has created a series of original illustrations reinterpreting the enchanting world of Wonderland, while Klein has transformed them into an animated story unfolding across DoDo’s website and digital platforms.
Photo: PR DoDo
